Performance Marketing for Your Business
Google Ads and Meta Ads services covering campaign strategy, setup and ongoing management. The work starts with a review of your business, audience and competitors to guide campaign decisions, ad messaging and creative preparation.
Campaign performance is reviewed throughout, with reports shared to explain spending, activity and recorded results.
Google Ads Management
Google Ads campaign setup and management, from keyword research and ad preparation to performance tracking and review.
- Business, competitor and keyword research
- Campaign goals, budget and location settings
- Ad group structure, keyword selection and negative keywords
- Ad copy preparation and landing page review
- Conversion tracking setup for relevant website enquiries or actions
- Campaign launch, monitoring and adjustments
- Search term review
- Reports covering spending and campaign results, shared weekly, monthly or at an interval you need
Meta Ads Management
Facebook Ads and Instagram Ads campaign setup and management through Meta Ads, covering audience planning, creative preparation and performance review.
- Business and competitor research
- Campaign objective, budget and audience settings
- Facebook and Instagram placement selection
- Ad messaging, image and video preparation
- Lead form or website destination setup
- Relevant lead and website conversion tracking
- Campaign launch, monitoring and adjustments
- Creative testing
- Reports covering spending and campaign results, shared weekly, monthly or at an interval you need
How I Work
I work directly with you to establish the campaign requirements and manage the work through setup, execution and review.
Business Discussion & Onboarding
Competitor Research & Campaign Strategy
Ad Creative Preparation
Images and videos prepared using your product or service photos, brand requirements and references. Suitable existing creatives can also be used.
Campaign Setup & Launch
Campaign Management & Reporting
Frequently Asked Questions
Do you manage both Google Ads and Meta Ads?
Yes. I manage campaigns on both platforms. The platform selection depends on your business requirements, audience and advertising goals.
Is the advertising budget included in your service charge?
No. The advertising budget is paid separately from my service charge.
Can you manage campaigns using my existing creatives?
Yes. If you already have suitable ad images or videos, I can use them for campaign setup and management.
Can you prepare the ad creatives?
Yes. I prepare ad images and videos using your product or service photos, brand requirements and creative references.
How often will I receive campaign reports?
Reports can be shared weekly, monthly or at another interval discussed during onboarding.
Discuss Your Campaign Requirements
Book a call to discuss your campaign objectives, the scope of work and the next steps.